Хандурин Кирилл

Специалист, Россия, Москва

Pedigree® | pUp Syndrome

все работы

Social, 2016

Client: Pedigree
Agency: BBDO
Production: Бюро "Рабочее название"
Director: Taisia Reshetnikova
Dop: Alexandra Ivanova

The 'pUp Syndrome' project is aimed at dispelling our stereotypes about people with Down syndrome.
It turns out that these people can and want to work.
The film showcases the first programme in Russia for the professional adaptation of people with Down syndrome, as well as the gentle kindness of the dogs who have given them the chance to prove themselves for the first time.
The programme was organized by Pedigree® in ‘Hors', a professional dog sanctuary.
Pedigree®. Feed the good™.