Advert for Launch of Eristoff Vodka in Russia.

Young director Awards Silver Prize
(Cannes Lions 2011)

Gold and silver in 2 categories (25 Kadr Festival, Moscow), and other awards

Advertising campaign started with a series of Virals about Wolves being spotted in and around Moscow: Wolves on a parking lot, A pack of Wolves on a highway, Wolves by the Kremlin.

(example of first viral)
http://www.youtube.com/watch?v=Lk3ibIGKTYA

These virals received over 5 million views, and were picked up by news as if they were real, and aired on the largest russian TV station, and than the news travelled the world - from ABC Today Show to Le Post, Bild, Daily Mail, etc.
Agency Campaign Case
http://vimeo.com/23307323

Report about impact of campaign on Russia Today TV news
http://www.youtube.com/watch?v=s00HQm_rWpk